Directory Assistants, Inc. was able to help one medical center in Hickory, NC as they struggled to juggle multiple phone directory advertisements and listings. Maintaining and organizing all the various books and invoices was becoming problematic for the community hospital, so they sought the help of Directory Assistants, Inc.
We are hired consultants who specialize in navigating phone directory advertisements and best practices. Our consultants have extensive knowledge and experience in making a client’s dollars stretch with their Yellow Pages listing by implementing a targeted strategy for the client’s industry and budget.
Directory Assistants opened the Catawba Valley Medical Center’s eyes to the tricks of the trade of the phone book advertising. Yellow Pages sales staff employs certain sales techniques and charging methods that often confuse the advertisers who foot the bill. The medical center found that Directory Assistants' consultants were well versed in these techniques and were able to guide them away from costly traps.
Focusing on the category and selection is one area we helped save money for this North Carolina medical center. Most medical centers house specialty centers like Cardiac, Orthopedics, and Women's Health. Directory Assistants knows how medical centers can best use the categories within the Yellow Pages, so another area that we examine is a client’s ad size. Oftentimes, Yellow Pages sales associates want to sell the biggest, most expensive ad whether it truly helps the advertiser or not. But we know which ad sizes are most effective for specific industries, and we keep our clients in those sizes.
The extensive and wordy Yellow Pages contract can be confusing to many people. Directory Assistants is well versed in the language of these contracts and can help our clients, like Catawba Valley, navigate the verbiage to ensure important details are not missed.
Yellow Pages advertising can be a low-maintenance and effective form of advertising once the proper strategies and systems are in place. Directory Assistants helped Catawba Valley Medical Center to get these expenses under control and create a manageable system for years to come.
Setting up and running phone directory advertising can be painful and time consuming for any business. This is especially true for a medical center with multiple listings. Time is valuable and we can reduce the time spent creating phone directory listings and advertisements. A medical center needs their time to focus on ways to best serve their patients, not messing around with contracts and ad sizes and categories.
Directory Assistants could help other medical centers to learn the tricks of Yellow Pages advertising trade that include convoluted pricing structures and profit-driven sales techniques. We know how to best target this advertising by considering ad size, category selection, contract interpretation, and billing systems. No medical center should go Yellow Pages advertising alone. Call Directory Assistants and let us know how we can help.
Sunday, June 26, 2011
Sunday, June 19, 2011
How Directory Assistants Inc. Helped Great Canadian Holidays & Coaches
Directory Assistants, Inc. doesn't just spend all its time in the United States. We work in Canada too!
Frustrated with the confusing process of buying Yellow Pages ads, Great Canadian Holidays & Coaches, sought help to navigate the process. They found the much needed help with Directory Assistants. We are specialized consultants with expertise in phone directory advertising.
Great Canadian Holidays & Coaches always found dealing with Yellow Pages to be a confusing and frustrating process and was concerned that they were not getting the value for the high advertising rates they were paying each month. The results just weren’t there.
By working with us, the aggravation of creating and buying phone directory advertising began to subside for the motor coach company. Early in the process, our client was surprised at the extensive knowledge we shared, and they were pleased to see the level of expertise in advertising strategies.
Directory Assistants worked to identify our client’s goals for Yellow Pages advertising. Phone directories will place an ad and take the client’s money without working with all of their clients to make a strategy designed to best reach their target audience. We first consider what are going to be the most appropriate categories and sizes of an ad for our clients, like Great Canadian Holidays & Coaches. Directory Assistants help our clients understand the whole process — ad size, category selection, pricing structure, and contract completion.
We focus on a strategy that will work best for our client’s industry and business. In this case, Directory Assistants saved the motor coach tour company significant money on their ad spend by selecting the right size and categories for the ad, and helping them avoid the unnecessary "but if you place an ad in this category, we can get you a great discount!" sales pitch.
But not only did we save them money, we saved them time as well. They really valued the time they saved by choosing to not go it alone on their Yellow Pages advertising strategy. Like most tour businesses, the Canadian bus tour company juggles many tasks in order to provide an enjoyable holiday or tour for its travelers. Time is valuable for all businesses, and Great Canadian found that with the time our directory assistants consultants saved them, they were able to put that toward helping their business run.
Great Canadian Holidays & Coaches said that Directory Assistants provided exceptional customer service that made their Yellow Pages advertising an efficient and stress-free process, one task that usually brought them nothing but frustrations. Directory Assistants, Inc. walked them through each step of selecting the most cost-effective and targeted Yellow Pages ad. Our directory assistants consultants educated them along the way, ensuring they understood the new approach to their Yellow Pages advertising that was targeted specifically for their needs as motor coach tour operator.
Frustrated with the confusing process of buying Yellow Pages ads, Great Canadian Holidays & Coaches, sought help to navigate the process. They found the much needed help with Directory Assistants. We are specialized consultants with expertise in phone directory advertising.
Great Canadian Holidays & Coaches always found dealing with Yellow Pages to be a confusing and frustrating process and was concerned that they were not getting the value for the high advertising rates they were paying each month. The results just weren’t there.
By working with us, the aggravation of creating and buying phone directory advertising began to subside for the motor coach company. Early in the process, our client was surprised at the extensive knowledge we shared, and they were pleased to see the level of expertise in advertising strategies.
Directory Assistants worked to identify our client’s goals for Yellow Pages advertising. Phone directories will place an ad and take the client’s money without working with all of their clients to make a strategy designed to best reach their target audience. We first consider what are going to be the most appropriate categories and sizes of an ad for our clients, like Great Canadian Holidays & Coaches. Directory Assistants help our clients understand the whole process — ad size, category selection, pricing structure, and contract completion.
We focus on a strategy that will work best for our client’s industry and business. In this case, Directory Assistants saved the motor coach tour company significant money on their ad spend by selecting the right size and categories for the ad, and helping them avoid the unnecessary "but if you place an ad in this category, we can get you a great discount!" sales pitch.
But not only did we save them money, we saved them time as well. They really valued the time they saved by choosing to not go it alone on their Yellow Pages advertising strategy. Like most tour businesses, the Canadian bus tour company juggles many tasks in order to provide an enjoyable holiday or tour for its travelers. Time is valuable for all businesses, and Great Canadian found that with the time our directory assistants consultants saved them, they were able to put that toward helping their business run.
Great Canadian Holidays & Coaches said that Directory Assistants provided exceptional customer service that made their Yellow Pages advertising an efficient and stress-free process, one task that usually brought them nothing but frustrations. Directory Assistants, Inc. walked them through each step of selecting the most cost-effective and targeted Yellow Pages ad. Our directory assistants consultants educated them along the way, ensuring they understood the new approach to their Yellow Pages advertising that was targeted specifically for their needs as motor coach tour operator.
Sunday, June 12, 2011
Arizona Funeral Home Lays High Yellow Pages Cost to Rest with the Help of Directory Assistants, Inc.
Directory Assistants, Inc. knows running any small business can pull an owner in many directions. This can be especially true for a funeral home that is typically available to its clients at all hours of the day. Time is precious. Finding enough time to effectively advertise can be a challenge for a funeral director or funeral home owner.
Directory Assistants helped Angel Valley Funeral Home of Arizona tackle the challenges of Yellow Pages advertising, including saving them much of their valued time and money. “We helped them evaluate their current Yellow Pages advertising program, and presented them with new advertising strategies, program details on directory usage, ad size and cost savings suggestions. Most importantly, as they told us, they appreciated . . .the amount of time (the Directory Assistants' consultant) saved us by not having to work with a pushy salesperson whose agenda was to get us to spend more in a shrinking medium."
The Yellow Pages sales representative’s job is to sell advertising with as much profit as possible, but it is the job of Directory Assistants to negotiate the best possible deal for our clients. As trained and experienced Yellow Pages advertising consultants, we were able to help our client navigate the overwhelming process of these ads.
Strategies for ad size and category selection are just a couple of features of Directory Assistants' specialized services. We're experienced in navigating the complex pricing structure that phone directories have in place. Like most funeral homes, they did not have the time to figure this all out, nor should they spend the time doing so.
Contracts for Yellow Pages advertising can be daunting to understand and they found they saved so much time by working with them. Time is as valuable to business owners like Angel Valley as actual dollars, so any time Directory Assistants can save both of those, we think we've done our job.
While business owners are busy juggling multiple tasks and focuses for their own clients, Directory Assistants Inc's only focus is Yellow Pages advertising. We are the Yellow Pages advertising experts. We have extensive experience in selecting the most effective categories and sizes for an advertisement. This is what Directory Assistants' trained consultants do day in and day out on behalf of our clients. We want to work to protect their advertising investment, and make sure they receive a positive ROI for their advertising dollars.
Funeral homes must spend so many hours to work with their clients, building a personal and trusting relationship. We knew it was just as important to them that we build this same personal and trusting relationship, so we could do the best possible job for them. It's something Directory Assistants does for all of our clients, and we would like to do it for you too.
Directory Assistants helped Angel Valley Funeral Home of Arizona tackle the challenges of Yellow Pages advertising, including saving them much of their valued time and money. “We helped them evaluate their current Yellow Pages advertising program, and presented them with new advertising strategies, program details on directory usage, ad size and cost savings suggestions. Most importantly, as they told us, they appreciated . . .the amount of time (the Directory Assistants' consultant) saved us by not having to work with a pushy salesperson whose agenda was to get us to spend more in a shrinking medium."
The Yellow Pages sales representative’s job is to sell advertising with as much profit as possible, but it is the job of Directory Assistants to negotiate the best possible deal for our clients. As trained and experienced Yellow Pages advertising consultants, we were able to help our client navigate the overwhelming process of these ads.
Strategies for ad size and category selection are just a couple of features of Directory Assistants' specialized services. We're experienced in navigating the complex pricing structure that phone directories have in place. Like most funeral homes, they did not have the time to figure this all out, nor should they spend the time doing so.
Contracts for Yellow Pages advertising can be daunting to understand and they found they saved so much time by working with them. Time is as valuable to business owners like Angel Valley as actual dollars, so any time Directory Assistants can save both of those, we think we've done our job.
While business owners are busy juggling multiple tasks and focuses for their own clients, Directory Assistants Inc's only focus is Yellow Pages advertising. We are the Yellow Pages advertising experts. We have extensive experience in selecting the most effective categories and sizes for an advertisement. This is what Directory Assistants' trained consultants do day in and day out on behalf of our clients. We want to work to protect their advertising investment, and make sure they receive a positive ROI for their advertising dollars.
Funeral homes must spend so many hours to work with their clients, building a personal and trusting relationship. We knew it was just as important to them that we build this same personal and trusting relationship, so we could do the best possible job for them. It's something Directory Assistants does for all of our clients, and we would like to do it for you too.
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