How Directory Assistants Inc. Helped Great Canadian Holidays & Coaches

Directory Assistants, Inc. doesn't just spend all its time in the United States. We work in Canada too!

Frustrated with the confusing process of buying Yellow Pages ads, Great Canadian Holidays & Coaches, sought help to navigate the process. They found the much needed help with Directory Assistants. We are specialized consultants with expertise in phone directory advertising.

Great Canadian Holidays & Coaches always found dealing with Yellow Pages to be a confusing and frustrating process and was concerned that they were not getting the value for the high advertising rates they were paying each month. The results just weren’t there.

By working with us, the aggravation of creating and buying phone directory advertising began to subside for the motor coach company. Early in the process, our client was surprised at the extensive knowledge we shared, and they were pleased to see the level of expertise in advertising strategies.

Directory Assistants worked to identify our client’s goals for Yellow Pages advertising. Phone directories will place an ad and take the client’s money without working with all of their clients to make a strategy designed to best reach their target audience. We first consider what are going to be the most appropriate categories and sizes of an ad for our clients, like Great Canadian Holidays & Coaches. Directory Assistants help our clients understand the whole process — ad size, category selection, pricing structure, and contract completion.

We focus on a strategy that will work best for our client’s industry and business. In this case, Directory Assistants saved the motor coach tour company significant money on their ad spend by selecting the right size and categories for the ad, and helping them avoid the unnecessary "but if you place an ad in this category, we can get you a great discount!" sales pitch.

But not only did we save them money, we saved them time as well. They really valued the time they saved by choosing to not go it alone on their Yellow Pages advertising strategy. Like most tour businesses, the Canadian bus tour company juggles many tasks in order to provide an enjoyable holiday or tour for its travelers. Time is valuable for all businesses, and Great Canadian found that with the time our directory assistants consultants saved them, they were able to put that toward helping their business run.

Great Canadian Holidays & Coaches said that Directory Assistants provided exceptional customer service that made their Yellow Pages advertising an efficient and stress-free process, one task that usually brought them nothing but frustrations. Directory Assistants, Inc. walked them through each step of selecting the most cost-effective and targeted Yellow Pages ad. Our directory assistants consultants educated them along the way, ensuring they understood the new approach to their Yellow Pages advertising that was targeted specifically for their needs as motor coach tour operator.