Enlisting Directory Assistants, Inc. to tackle phone book advertising saved American Bank of Texas from having to deal with multiple Yellow Pages sales representatives. The bank’s marketing director said that phone book advertising had gotten out of control. More phone books kept popping up, which meant more sales representative knocking on the bank’s door, all trying to get a piece of the bank's marketing budget.
Directory Assistants freed up time for the marketing director – time that had been spent fielding each salesperson calls and appointments. The marketing director simply directed each sales rep to Directory Assistants staff, and we dealt with each of them. Our specialized consultants handled every aspect of phone book advertising. The bank's marketing director was frustrated with the time wasted watching these sales representatives do massive amounts of paperwork for each book, but by turning everything over to us, her time was saved and could be used for something more important.
Yellow Pages contracts are often considered confusing and leave businesses overwhelmed when it comes time to renew each ad. Directory Assistants, Inc. has found that between confusing ad codes and competitive sales reps the whole process can be intimidating and overwhelming for businesses. Our Directory Assistants take all the confusion and frustration away from our clients by handling each and every step of renewals and by keeping clients informed along the way.
Not only did Directory Assistants save the Texas bank the time and frustration of ad renewals, but they also saved the bank on the bottom line. Our consultants show businesses like the Texas bank how to save 40%-80% annually on Yellow Pages advertising. This has resulted in annual savings ranging anywhere form $3,000 to $1,000,000 for businesses.
The aggressive sales tactics used by Yellow Pages sales reps can be time consuming and costly for businesses like American Bank of Texas. The sales reps are not paid to help advertisers reduce costs and save time. Just the opposite in fact. They earn high commissions off what advertisers spend and are motivated to sell the biggest ad, whether or not it yield a high response for advertisers or not.
Directory Assistants works with these frustrated advertisers like American Bank of Texas to get the biggest bang for their buck in Yellow Pages advertising. While the phone book reps push for bigger ads, Directory Assistants helps clients build more effective ads. Our specialized consultants take care of all communication with the Yellow Pages sales reps and help clients free up more time to take care of business critical tasks.
Directory Assistants know the ad codes, heading and directory selection, consumer usage patterns, Yellow Pages strategies, price structures, discount plans and closing dates. We use and share our knowledge with clients that are looking for a better way to stay in front of their target audiences, but want to save money doing it.
Monday, October 17, 2011
Monday, October 10, 2011
How Directory Assistants Inc. Saved Elder Innovations $18,000 on Yellow Pages advertising
Elder Innovations, a senior living community, was able to save nearly $1,500 a month on Yellow Pages advertising by hiring Directory Assistants, Inc. to manage its Yellow Pages ad buys. The senior living community was in the midst of an internal mess when it found our phone directory consultants.
Elder Innovations was juggling three different DBAs’ listings with 22 managers weighing in on yellow pages advertising decisions. It had become a confused and costly mess according to one of the managers. This manager reached out to Directory Assistants and quickly discovered that we are experts on Yellow Pages ads. The manager even called us "phone directory advertising gurus."
We guided the senior living community’s manager through the entire process of their statewide phone directory campaign. Our consultants showed the manager what does and doesn’t work with yellow pages advertising and pointed out where money was being wasted. We evaluated which phone books were actually generating qualified for leadhttp://www.blogger.com/img/blank.gifs for the senior living community. In situations where one book’s costs outweighed the revenue generated by the ad, our consultants often recommend clients to drop Yellow Pages advertising in that book entirely.
Simple techniques employed by our directory assistants added up to significant savings for Elder Innovations. By looking at the style of the listing and headings of the yellow pages advertising in years past, directory assistants could quickly recommend a way for the community to save. Significant savings could be found by listing without italics or bold-face type for the company name and phone number of the community and reach the target audience as effectively.
While the financial savings was significant for the senior living community, the manager also valued time saved by hiring Directory Assistants, Inc. The manager did not have the time to worry about Yellow Pages advertising with the necessary turbo-multitasking brought on by downsizing. The manager found peace of mind in knowing that our directory assistants were fully managing the overwhelming task of the Yellow Pages ads.
We took over all communication with the yellow pages advertising sales representatives for Elder Innovations. They managed all of the community’s listings statewide, leaving the manager to worry about absolute nothing in regards to Yellow Pages advertising. Yellow Pages sales representative can be known to employ tricky sales techniques that can rack up unnecessary dollars spent by advertisers. We acted as the front-line defense against these tactics for Elder Innovations.
Ultimately, the senior living community saved $18,000 annually by hiring our directory assistants. Along with the significant financial savings, the manager found peace of mind and time savings by working with the directory assistants.
Monday, September 26, 2011
How Directory Assistants, Inc Helped Mid Penn Bank Reduce Phone Directory Costs
Enlisting Directory Assistants, Inc. to manage its phone directory advertising helped Mid Penn reduce Yellow Pages costs. The bank had formed a new marketing department, and the small staff had many new projects to tackle and oversee. The eager yet slightly overwhelmed marketing professionals had a conference call with Directory Assistants.
The bank’s newly-formed marketing staff thought what Directory Assistants was offering was too good to be true. Our phone directory consultants told the bank staff that they would not only relieve the burden of having to negotiate and maintain the Yellow Pages advertisements, but they would also reduce costs while doing so. The bank’s marketing team signed a three-year contract and could hardly believe when the term was complete. They started to recommend Directory Assistants, Inc. to other businesses, happy to tell everyone we did in fact reduce costs.
One area Directory Assistants evaluated to help the Pennsylvania bank reduce costs was the listing categories. Because of our insider’s knowledge, Directory Assistants knew which categories performed best for the banking industry. Instead of advertising in each and every category related to the business, the bank was able to target their audience with the most productive categories.
The Directory Assistants suggested that the bank’s marketing team look at the listing’s character details such a bold-face type and italics. An easy cost reduction for the bank was to run regular type for the business name and phone number.
Another way the specialized consultants helped their clients like the Pennsylvania bank save money is by evaluating past success of each phone directory where the bank had been advertising. They used real customer data to determine if the calls and leads from each book justified continuing to advertise. Our specialized phone directory consultants recommended that the bank tally how many calls had turned into sales from each individual book. If the revenue generated from one book was less than the cost to advertise in that book, we suggested dropping ads in that book. A significant amount of saving was generated by this simple evaluation of sales conversions.
Taking the whole task of negotiating with the Yellow Pages off the hands of the new marketing department was another way the consultants were able to help the bank. The phone directory ads were one less thing for newly-formed department to worry about with the assistance of the directory consultants. The Pennsylvania bank trusted that Directory Assistants' recommendations were in line with their marketing plan and budget each year.
The bank’s newly-formed marketing staff thought what Directory Assistants was offering was too good to be true. Our phone directory consultants told the bank staff that they would not only relieve the burden of having to negotiate and maintain the Yellow Pages advertisements, but they would also reduce costs while doing so. The bank’s marketing team signed a three-year contract and could hardly believe when the term was complete. They started to recommend Directory Assistants, Inc. to other businesses, happy to tell everyone we did in fact reduce costs.
One area Directory Assistants evaluated to help the Pennsylvania bank reduce costs was the listing categories. Because of our insider’s knowledge, Directory Assistants knew which categories performed best for the banking industry. Instead of advertising in each and every category related to the business, the bank was able to target their audience with the most productive categories.
The Directory Assistants suggested that the bank’s marketing team look at the listing’s character details such a bold-face type and italics. An easy cost reduction for the bank was to run regular type for the business name and phone number.
Another way the specialized consultants helped their clients like the Pennsylvania bank save money is by evaluating past success of each phone directory where the bank had been advertising. They used real customer data to determine if the calls and leads from each book justified continuing to advertise. Our specialized phone directory consultants recommended that the bank tally how many calls had turned into sales from each individual book. If the revenue generated from one book was less than the cost to advertise in that book, we suggested dropping ads in that book. A significant amount of saving was generated by this simple evaluation of sales conversions.
Taking the whole task of negotiating with the Yellow Pages off the hands of the new marketing department was another way the consultants were able to help the bank. The phone directory ads were one less thing for newly-formed department to worry about with the assistance of the directory consultants. The Pennsylvania bank trusted that Directory Assistants' recommendations were in line with their marketing plan and budget each year.
Monday, September 19, 2011
How Directory Assistants, Inc helped Micapony Animal Hospital save on Yellow Pages Advertising
Directory Assistants, Inc. was able to help Florida-based Micapony Animal Hospital reduce their phone directory advertising costs recently, and save them a lot of heartache at the same time.
The animal hospital was at a point of absolute frustration with the risings costs of its Yellow Pages advertising despite every effort to reduce and eliminate listings. Our specialized Yellow Pages consultants brought extensive experience with phonebook advertising to help Micapony implement informed changes to its advertising campaign.
Prompted by a recommendation from one of our happy clients, the hospital contacted Directory Assistants, Inc. Our directory assistants urged Micapony Animal Hospital to evaluate past data and call traffic from each of the phone directory listings. Our consultants listened to our client’s objectives for Yellow Pages advertising and evaluated the animal hospital’s current program. Armed with real consumer usage data and clearly defined objectives, we made recommendations for significant savings.
We made recommendations for the animal hospital that made solid business sense. We shared Yellow Pages information and insight with the Florida animal practice that phone directories are often remiss to share with clients. We even found new ways to save that hadn’t been considered previously.
Our suggestions involved looking at conversion ratios of each of the phone directories where the animal hospital advertised. Directory Assistants looked at how many calls came from each book and at how many of those calls converted to actual sales or new patients for the animal hospital. When the revenue generated from a book fell below the cost to advertise in the book, our directory assistants suggested eliminating advertising in that particular book. In turn, we may have recommended a larger ad in books that proved to perform well for the animal hospital’s business goals.
Ad size and category selection are other areas that Directory Assistants consider when helping our clients look for savings in Yellow Pages adverting. Removing bold faced type and italics from listings can add up to a significant reduction in costs. The animal hospital could list the business name and phone number in regular text and reach the same audience for a lot less money.
When the prices continued to go up for the animal hospital’s phone directory listing even after attempting to reduce costs and eliminate listings, the practice took a chance on a referral. With the expertise of Directory Assistants, the Micapony animal hospital maximized what the Yellow Pages could do for its business while finding substantial savings. Now, Micapony is spreading the word about Directory Assistants to other businesses at a point of frustration with Yellow Pages advertising.
The animal hospital was at a point of absolute frustration with the risings costs of its Yellow Pages advertising despite every effort to reduce and eliminate listings. Our specialized Yellow Pages consultants brought extensive experience with phonebook advertising to help Micapony implement informed changes to its advertising campaign.
Prompted by a recommendation from one of our happy clients, the hospital contacted Directory Assistants, Inc. Our directory assistants urged Micapony Animal Hospital to evaluate past data and call traffic from each of the phone directory listings. Our consultants listened to our client’s objectives for Yellow Pages advertising and evaluated the animal hospital’s current program. Armed with real consumer usage data and clearly defined objectives, we made recommendations for significant savings.
We made recommendations for the animal hospital that made solid business sense. We shared Yellow Pages information and insight with the Florida animal practice that phone directories are often remiss to share with clients. We even found new ways to save that hadn’t been considered previously.
Our suggestions involved looking at conversion ratios of each of the phone directories where the animal hospital advertised. Directory Assistants looked at how many calls came from each book and at how many of those calls converted to actual sales or new patients for the animal hospital. When the revenue generated from a book fell below the cost to advertise in the book, our directory assistants suggested eliminating advertising in that particular book. In turn, we may have recommended a larger ad in books that proved to perform well for the animal hospital’s business goals.
Ad size and category selection are other areas that Directory Assistants consider when helping our clients look for savings in Yellow Pages adverting. Removing bold faced type and italics from listings can add up to a significant reduction in costs. The animal hospital could list the business name and phone number in regular text and reach the same audience for a lot less money.
When the prices continued to go up for the animal hospital’s phone directory listing even after attempting to reduce costs and eliminate listings, the practice took a chance on a referral. With the expertise of Directory Assistants, the Micapony animal hospital maximized what the Yellow Pages could do for its business while finding substantial savings. Now, Micapony is spreading the word about Directory Assistants to other businesses at a point of frustration with Yellow Pages advertising.
Thursday, September 15, 2011
Three Ways to Save on Yellow Pages Advertising
Yellow Pages advertising costs business owners thousands of dollars each year, or even per month. Many small business just pay the costs suggested by the sales representatives year after year, trusting that they are getting the best possible listing at the best possible price.
The good news is that it's possible to reduce annual spending on Yellow Pages advertising. The better news is that these tips are very simple for any business to implement. Taking a little time to evaluate a current Yellow Pages advertising program prior to renewing can save thousands of dollars.
The first tip to saving is tracking, measuring, and evaluating phone book call traffic. As with any form of advertising, measuring is crucial to determining its effectiveness. On every call that you receive, whoever answers the call should always ask, “How did you find us?”
When the answer is “The phone book,” the next question should be, “Which one?” Use a spreadsheet to track these calls. Next, evaluate whether any of these leads turned into actual sales. Calculate the total sales dollars brought in by each phone book. If the sales from any particular phone directory is less than the cost of the advertising, you lost money on the ad. Stop advertising in that book, or at least purchase a much smaller ad. If you received no sales, then cancel it completely. This simple system could save you thousands of dollars each year on Yellow Pages advertising.
Another simple way to save on Yellow Pages advertising spend is by looking at the type of listing you typically purchase. Upgrades that are meant to be eye catchers can be costly and do not impact effectiveness as much as the phone book rep tells you. Adding italics and/or bold faced type to your business name or phone number can add hundreds of dollars to Yellow Pages advertising, but no difference to your bottom line.
Finally, working with Directory Assistants, Inc. advertising consultants is a great way to save on your advertising spend. We guide businesses through the entire phone directory listing process. We share our extensive experience with the Yellow Pages and knowledge of the many hidden tricks the phone directories use. Our consultants work as a liaison for your business to the sales representatives and take the tricky contract negotiations off of their clients’ hands. Our insider knowledge can find countless ways for you to save on your Yellow Pages advertising.
You can make a big dent in your annual Yellow Pages advertising spend by taking a look at these three simple tips. Businesses looking to find every possible way to save on Yellow Pages advertising might do best by making their next call to Directory Assistants, Inc.
The good news is that it's possible to reduce annual spending on Yellow Pages advertising. The better news is that these tips are very simple for any business to implement. Taking a little time to evaluate a current Yellow Pages advertising program prior to renewing can save thousands of dollars.
The first tip to saving is tracking, measuring, and evaluating phone book call traffic. As with any form of advertising, measuring is crucial to determining its effectiveness. On every call that you receive, whoever answers the call should always ask, “How did you find us?”
When the answer is “The phone book,” the next question should be, “Which one?” Use a spreadsheet to track these calls. Next, evaluate whether any of these leads turned into actual sales. Calculate the total sales dollars brought in by each phone book. If the sales from any particular phone directory is less than the cost of the advertising, you lost money on the ad. Stop advertising in that book, or at least purchase a much smaller ad. If you received no sales, then cancel it completely. This simple system could save you thousands of dollars each year on Yellow Pages advertising.
Another simple way to save on Yellow Pages advertising spend is by looking at the type of listing you typically purchase. Upgrades that are meant to be eye catchers can be costly and do not impact effectiveness as much as the phone book rep tells you. Adding italics and/or bold faced type to your business name or phone number can add hundreds of dollars to Yellow Pages advertising, but no difference to your bottom line.
Finally, working with Directory Assistants, Inc. advertising consultants is a great way to save on your advertising spend. We guide businesses through the entire phone directory listing process. We share our extensive experience with the Yellow Pages and knowledge of the many hidden tricks the phone directories use. Our consultants work as a liaison for your business to the sales representatives and take the tricky contract negotiations off of their clients’ hands. Our insider knowledge can find countless ways for you to save on your Yellow Pages advertising.
You can make a big dent in your annual Yellow Pages advertising spend by taking a look at these three simple tips. Businesses looking to find every possible way to save on Yellow Pages advertising might do best by making their next call to Directory Assistants, Inc.
Sunday, June 26, 2011
How Directory Assistants Helped the Catawba Valley Medical Center
Directory Assistants, Inc. was able to help one medical center in Hickory, NC as they struggled to juggle multiple phone directory advertisements and listings. Maintaining and organizing all the various books and invoices was becoming problematic for the community hospital, so they sought the help of Directory Assistants, Inc.
We are hired consultants who specialize in navigating phone directory advertisements and best practices. Our consultants have extensive knowledge and experience in making a client’s dollars stretch with their Yellow Pages listing by implementing a targeted strategy for the client’s industry and budget.
Directory Assistants opened the Catawba Valley Medical Center’s eyes to the tricks of the trade of the phone book advertising. Yellow Pages sales staff employs certain sales techniques and charging methods that often confuse the advertisers who foot the bill. The medical center found that Directory Assistants' consultants were well versed in these techniques and were able to guide them away from costly traps.
Focusing on the category and selection is one area we helped save money for this North Carolina medical center. Most medical centers house specialty centers like Cardiac, Orthopedics, and Women's Health. Directory Assistants knows how medical centers can best use the categories within the Yellow Pages, so another area that we examine is a client’s ad size. Oftentimes, Yellow Pages sales associates want to sell the biggest, most expensive ad whether it truly helps the advertiser or not. But we know which ad sizes are most effective for specific industries, and we keep our clients in those sizes.
The extensive and wordy Yellow Pages contract can be confusing to many people. Directory Assistants is well versed in the language of these contracts and can help our clients, like Catawba Valley, navigate the verbiage to ensure important details are not missed.
Yellow Pages advertising can be a low-maintenance and effective form of advertising once the proper strategies and systems are in place. Directory Assistants helped Catawba Valley Medical Center to get these expenses under control and create a manageable system for years to come.
Setting up and running phone directory advertising can be painful and time consuming for any business. This is especially true for a medical center with multiple listings. Time is valuable and we can reduce the time spent creating phone directory listings and advertisements. A medical center needs their time to focus on ways to best serve their patients, not messing around with contracts and ad sizes and categories.
Directory Assistants could help other medical centers to learn the tricks of Yellow Pages advertising trade that include convoluted pricing structures and profit-driven sales techniques. We know how to best target this advertising by considering ad size, category selection, contract interpretation, and billing systems. No medical center should go Yellow Pages advertising alone. Call Directory Assistants and let us know how we can help.
We are hired consultants who specialize in navigating phone directory advertisements and best practices. Our consultants have extensive knowledge and experience in making a client’s dollars stretch with their Yellow Pages listing by implementing a targeted strategy for the client’s industry and budget.
Directory Assistants opened the Catawba Valley Medical Center’s eyes to the tricks of the trade of the phone book advertising. Yellow Pages sales staff employs certain sales techniques and charging methods that often confuse the advertisers who foot the bill. The medical center found that Directory Assistants' consultants were well versed in these techniques and were able to guide them away from costly traps.
Focusing on the category and selection is one area we helped save money for this North Carolina medical center. Most medical centers house specialty centers like Cardiac, Orthopedics, and Women's Health. Directory Assistants knows how medical centers can best use the categories within the Yellow Pages, so another area that we examine is a client’s ad size. Oftentimes, Yellow Pages sales associates want to sell the biggest, most expensive ad whether it truly helps the advertiser or not. But we know which ad sizes are most effective for specific industries, and we keep our clients in those sizes.
The extensive and wordy Yellow Pages contract can be confusing to many people. Directory Assistants is well versed in the language of these contracts and can help our clients, like Catawba Valley, navigate the verbiage to ensure important details are not missed.
Yellow Pages advertising can be a low-maintenance and effective form of advertising once the proper strategies and systems are in place. Directory Assistants helped Catawba Valley Medical Center to get these expenses under control and create a manageable system for years to come.
Setting up and running phone directory advertising can be painful and time consuming for any business. This is especially true for a medical center with multiple listings. Time is valuable and we can reduce the time spent creating phone directory listings and advertisements. A medical center needs their time to focus on ways to best serve their patients, not messing around with contracts and ad sizes and categories.
Directory Assistants could help other medical centers to learn the tricks of Yellow Pages advertising trade that include convoluted pricing structures and profit-driven sales techniques. We know how to best target this advertising by considering ad size, category selection, contract interpretation, and billing systems. No medical center should go Yellow Pages advertising alone. Call Directory Assistants and let us know how we can help.
Sunday, June 19, 2011
How Directory Assistants Inc. Helped Great Canadian Holidays & Coaches
Directory Assistants, Inc. doesn't just spend all its time in the United States. We work in Canada too!
Frustrated with the confusing process of buying Yellow Pages ads, Great Canadian Holidays & Coaches, sought help to navigate the process. They found the much needed help with Directory Assistants. We are specialized consultants with expertise in phone directory advertising.
Great Canadian Holidays & Coaches always found dealing with Yellow Pages to be a confusing and frustrating process and was concerned that they were not getting the value for the high advertising rates they were paying each month. The results just weren’t there.
By working with us, the aggravation of creating and buying phone directory advertising began to subside for the motor coach company. Early in the process, our client was surprised at the extensive knowledge we shared, and they were pleased to see the level of expertise in advertising strategies.
Directory Assistants worked to identify our client’s goals for Yellow Pages advertising. Phone directories will place an ad and take the client’s money without working with all of their clients to make a strategy designed to best reach their target audience. We first consider what are going to be the most appropriate categories and sizes of an ad for our clients, like Great Canadian Holidays & Coaches. Directory Assistants help our clients understand the whole process — ad size, category selection, pricing structure, and contract completion.
We focus on a strategy that will work best for our client’s industry and business. In this case, Directory Assistants saved the motor coach tour company significant money on their ad spend by selecting the right size and categories for the ad, and helping them avoid the unnecessary "but if you place an ad in this category, we can get you a great discount!" sales pitch.
But not only did we save them money, we saved them time as well. They really valued the time they saved by choosing to not go it alone on their Yellow Pages advertising strategy. Like most tour businesses, the Canadian bus tour company juggles many tasks in order to provide an enjoyable holiday or tour for its travelers. Time is valuable for all businesses, and Great Canadian found that with the time our directory assistants consultants saved them, they were able to put that toward helping their business run.
Great Canadian Holidays & Coaches said that Directory Assistants provided exceptional customer service that made their Yellow Pages advertising an efficient and stress-free process, one task that usually brought them nothing but frustrations. Directory Assistants, Inc. walked them through each step of selecting the most cost-effective and targeted Yellow Pages ad. Our directory assistants consultants educated them along the way, ensuring they understood the new approach to their Yellow Pages advertising that was targeted specifically for their needs as motor coach tour operator.
Frustrated with the confusing process of buying Yellow Pages ads, Great Canadian Holidays & Coaches, sought help to navigate the process. They found the much needed help with Directory Assistants. We are specialized consultants with expertise in phone directory advertising.
Great Canadian Holidays & Coaches always found dealing with Yellow Pages to be a confusing and frustrating process and was concerned that they were not getting the value for the high advertising rates they were paying each month. The results just weren’t there.
By working with us, the aggravation of creating and buying phone directory advertising began to subside for the motor coach company. Early in the process, our client was surprised at the extensive knowledge we shared, and they were pleased to see the level of expertise in advertising strategies.
Directory Assistants worked to identify our client’s goals for Yellow Pages advertising. Phone directories will place an ad and take the client’s money without working with all of their clients to make a strategy designed to best reach their target audience. We first consider what are going to be the most appropriate categories and sizes of an ad for our clients, like Great Canadian Holidays & Coaches. Directory Assistants help our clients understand the whole process — ad size, category selection, pricing structure, and contract completion.
We focus on a strategy that will work best for our client’s industry and business. In this case, Directory Assistants saved the motor coach tour company significant money on their ad spend by selecting the right size and categories for the ad, and helping them avoid the unnecessary "but if you place an ad in this category, we can get you a great discount!" sales pitch.
But not only did we save them money, we saved them time as well. They really valued the time they saved by choosing to not go it alone on their Yellow Pages advertising strategy. Like most tour businesses, the Canadian bus tour company juggles many tasks in order to provide an enjoyable holiday or tour for its travelers. Time is valuable for all businesses, and Great Canadian found that with the time our directory assistants consultants saved them, they were able to put that toward helping their business run.
Great Canadian Holidays & Coaches said that Directory Assistants provided exceptional customer service that made their Yellow Pages advertising an efficient and stress-free process, one task that usually brought them nothing but frustrations. Directory Assistants, Inc. walked them through each step of selecting the most cost-effective and targeted Yellow Pages ad. Our directory assistants consultants educated them along the way, ensuring they understood the new approach to their Yellow Pages advertising that was targeted specifically for their needs as motor coach tour operator.
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