How Directory Assistants, Inc helped American Bank of Texas with its Yellow Pages ads

Enlisting Directory Assistants, Inc. to tackle phone book advertising saved American Bank of Texas from having to deal with multiple Yellow Pages sales representatives. The bank’s marketing director said that phone book advertising had gotten out of control. More phone books kept popping up, which meant more sales representative knocking on the bank’s door, all trying to get a piece of the bank's marketing budget.


Directory Assistants freed up time for the marketing director – time that had been spent fielding each salesperson calls and appointments. The marketing director simply directed each sales rep to Directory Assistants staff, and we dealt with each of them. Our specialized consultants handled every aspect of phone book advertising. The bank's marketing director was frustrated with the time wasted watching these sales representatives do massive amounts of paperwork for each book, but by turning everything over to us, her time was saved and could be used for something more important.

Yellow Pages contracts are often considered confusing and leave businesses overwhelmed when it comes time to renew each ad. Directory Assistants, Inc. has found that between confusing ad codes and competitive sales reps the whole process can be intimidating and overwhelming for businesses. Our Directory Assistants take all the confusion and frustration away from our clients by handling each and every step of renewals and by keeping clients informed along the way.

    

Not only did Directory Assistants save the Texas bank the time and frustration of ad renewals, but they also saved the bank on the bottom line. Our consultants show businesses like the Texas bank how to save 40%-80% annually on Yellow Pages advertising. This has resulted in annual savings ranging anywhere form $3,000 to $1,000,000 for businesses.

The aggressive sales tactics used by Yellow Pages sales reps can be time consuming and costly for businesses like American Bank of Texas. The sales reps are not paid to help advertisers reduce costs and save time. Just the opposite in fact. They earn high commissions off what advertisers spend and are motivated to sell the biggest ad, whether or not it yield a high response for advertisers or not.

Directory Assistants works with these frustrated advertisers like American Bank of Texas to get the biggest bang for their buck in Yellow Pages advertising. While the phone book reps push for bigger ads, Directory Assistants helps clients build more effective ads. Our specialized consultants take care of all communication with the Yellow Pages sales reps and help clients free up more time to take care of business critical tasks.

Directory Assistants know the ad codes, heading and directory selection, consumer usage patterns, Yellow Pages strategies, price structures, discount plans and closing dates. We use and share our knowledge with clients that are looking for a better way to stay in front of their target audiences, but want to save money doing it.