How Directory Assistants, Inc helped American Bank of Texas with its Yellow Pages ads

Enlisting Directory Assistants, Inc. to tackle phone book advertising saved American Bank of Texas from having to deal with multiple Yellow Pages sales representatives. The bank’s marketing director said that phone book advertising had gotten out of control. More phone books kept popping up, which meant more sales representative knocking on the bank’s door, all trying to get a piece of the bank's marketing budget.


Directory Assistants freed up time for the marketing director – time that had been spent fielding each salesperson calls and appointments. The marketing director simply directed each sales rep to Directory Assistants staff, and we dealt with each of them. Our specialized consultants handled every aspect of phone book advertising. The bank's marketing director was frustrated with the time wasted watching these sales representatives do massive amounts of paperwork for each book, but by turning everything over to us, her time was saved and could be used for something more important.

Yellow Pages contracts are often considered confusing and leave businesses overwhelmed when it comes time to renew each ad. Directory Assistants, Inc. has found that between confusing ad codes and competitive sales reps the whole process can be intimidating and overwhelming for businesses. Our Directory Assistants take all the confusion and frustration away from our clients by handling each and every step of renewals and by keeping clients informed along the way.

    

Not only did Directory Assistants save the Texas bank the time and frustration of ad renewals, but they also saved the bank on the bottom line. Our consultants show businesses like the Texas bank how to save 40%-80% annually on Yellow Pages advertising. This has resulted in annual savings ranging anywhere form $3,000 to $1,000,000 for businesses.

The aggressive sales tactics used by Yellow Pages sales reps can be time consuming and costly for businesses like American Bank of Texas. The sales reps are not paid to help advertisers reduce costs and save time. Just the opposite in fact. They earn high commissions off what advertisers spend and are motivated to sell the biggest ad, whether or not it yield a high response for advertisers or not.

Directory Assistants works with these frustrated advertisers like American Bank of Texas to get the biggest bang for their buck in Yellow Pages advertising. While the phone book reps push for bigger ads, Directory Assistants helps clients build more effective ads. Our specialized consultants take care of all communication with the Yellow Pages sales reps and help clients free up more time to take care of business critical tasks.

Directory Assistants know the ad codes, heading and directory selection, consumer usage patterns, Yellow Pages strategies, price structures, discount plans and closing dates. We use and share our knowledge with clients that are looking for a better way to stay in front of their target audiences, but want to save money doing it.

How Directory Assistants Inc. Saved Elder Innovations $18,000 on Yellow Pages advertising

Yellow Pages advertising is often seen as a necessary evil for businesses — it costs a lot, it takes a lot of time and effort to manage it, but if you give up on it, your business can take a serious hit to its bottom line.

Elder Innovations, a senior living community, was able to save nearly $1,500 a month on Yellow Pages advertising by hiring Directory Assistants, Inc. to manage its Yellow Pages ad buys. The senior living community was in the midst of an internal mess when it found our phone directory consultants.

Elder Innovations was juggling three different DBAs’ listings with 22 managers weighing in on yellow pages advertising decisions. It had become a confused and costly mess according to one of the managers. This manager reached out to Directory Assistants and quickly discovered that we are experts on Yellow Pages ads. The manager even called us "phone directory advertising gurus."

We guided the senior living community’s manager through the entire process of their statewide phone directory campaign. Our consultants showed the manager what does and doesn’t work with yellow pages advertising and pointed out where money was being wasted. We evaluated which phone books were actually generating qualified for leadhttp://www.blogger.com/img/blank.gifs for the senior living community. In situations where one book’s costs outweighed the revenue generated by the ad, our consultants often recommend clients to drop Yellow Pages advertising in that book entirely.

Simple techniques employed by our directory assistants added up to significant savings for Elder Innovations. By looking at the style of the listing and headings of the yellow pages advertising in years past, directory assistants could quickly recommend a way for the community to save. Significant savings could be found by listing without italics or bold-face type for the company name and phone number of the community and reach the target audience as effectively.

While the financial savings was significant for the senior living community, the manager also valued time saved by hiring Directory Assistants, Inc. The manager did not have the time to worry about Yellow Pages advertising with the necessary turbo-multitasking brought on by downsizing. The manager found peace of mind in knowing that our directory assistants were fully managing the overwhelming task of the Yellow Pages ads.

We took over all communication with the yellow pages advertising sales representatives for Elder Innovations. They managed all of the community’s listings statewide, leaving the manager to worry about absolute nothing in regards to Yellow Pages advertising. Yellow Pages sales representative can be known to employ tricky sales techniques that can rack up unnecessary dollars spent by advertisers. We acted as the front-line defense against these tactics for Elder Innovations. 

Ultimately, the senior living community saved $18,000 annually by hiring our directory assistants. Along with the significant financial savings, the manager found peace of mind and time savings by working with the directory assistants.