How Directory Assistants Inc. Saved Elder Innovations $18,000 on Yellow Pages advertising

Yellow Pages advertising is often seen as a necessary evil for businesses — it costs a lot, it takes a lot of time and effort to manage it, but if you give up on it, your business can take a serious hit to its bottom line.

Elder Innovations, a senior living community, was able to save nearly $1,500 a month on Yellow Pages advertising by hiring Directory Assistants, Inc. to manage its Yellow Pages ad buys. The senior living community was in the midst of an internal mess when it found our phone directory consultants.

Elder Innovations was juggling three different DBAs’ listings with 22 managers weighing in on yellow pages advertising decisions. It had become a confused and costly mess according to one of the managers. This manager reached out to Directory Assistants and quickly discovered that we are experts on Yellow Pages ads. The manager even called us "phone directory advertising gurus."

We guided the senior living community’s manager through the entire process of their statewide phone directory campaign. Our consultants showed the manager what does and doesn’t work with yellow pages advertising and pointed out where money was being wasted. We evaluated which phone books were actually generating qualified for leadhttp://www.blogger.com/img/blank.gifs for the senior living community. In situations where one book’s costs outweighed the revenue generated by the ad, our consultants often recommend clients to drop Yellow Pages advertising in that book entirely.

Simple techniques employed by our directory assistants added up to significant savings for Elder Innovations. By looking at the style of the listing and headings of the yellow pages advertising in years past, directory assistants could quickly recommend a way for the community to save. Significant savings could be found by listing without italics or bold-face type for the company name and phone number of the community and reach the target audience as effectively.

While the financial savings was significant for the senior living community, the manager also valued time saved by hiring Directory Assistants, Inc. The manager did not have the time to worry about Yellow Pages advertising with the necessary turbo-multitasking brought on by downsizing. The manager found peace of mind in knowing that our directory assistants were fully managing the overwhelming task of the Yellow Pages ads.

We took over all communication with the yellow pages advertising sales representatives for Elder Innovations. They managed all of the community’s listings statewide, leaving the manager to worry about absolute nothing in regards to Yellow Pages advertising. Yellow Pages sales representative can be known to employ tricky sales techniques that can rack up unnecessary dollars spent by advertisers. We acted as the front-line defense against these tactics for Elder Innovations. 

Ultimately, the senior living community saved $18,000 annually by hiring our directory assistants. Along with the significant financial savings, the manager found peace of mind and time savings by working with the directory assistants.