Four Tips on Lowering Yellow Page Advertising Costs Provided by Directory Assistants, Inc.

Directory Assistants, Inc. takes the pain and confusion out of of buying Yellow Pages advertising for many small businesses. You need to make every dollar count, you want to reach the largest number of people possible, and make sure your Yellow Pages ads perform. better than your competition.

Here are four strategies Directory Assistants uses recommends for buying Yellow Pages ads to make sure you're getting the biggest bang for your buck.

Directory Assistants Strategy #1. Only Place Yellow Pages Ads In Relevant Categories and Books

A Yellow Pages rep is going to try to get you to put your Yellow Pages ads in as many directories and categories as they can, saying more ads have a better chance to be seen by more people. But Directory Assistants knows that some directories and headings perform better than others. Instead of pouring marketing dollars into duplicate or underperforming books, Directory Assistants uses independent third party research to focus advertising dollars in the areas that have the greatest likelihood of being used and seen by consumers. placing the ad in several categories means you have to reduce the ad size to keep costs low, which means they're less likely to be seen. Bigger ads usually catch people's eye first, and the little ads are ignored. Instead, we focus on a few categories and get bigger ads for you.

Directory Assistants Strategy #2. Avoid Their Question any YP Internet Marketing Package

Let's face it, the Yellow Pages ads sales people do not do a great job at Internet marketing. The problem is, they're not Internet marketers any more than Internet marketing pros are Yellow Pages marketers. Your free business listing in their online directory is nothing more than a line or two. The paid version may add a picture or sound clip but little else. Don’t believe sales reps that tell you they “put you on Google”. Directory Assistants will help you analyze your internet marketing presence and needs to help you get found for less. web page that directs people to your website. But there's already a directory that does that. It's called Google. All your listing does is drive traffic to their website (usually via Google). Directory Assistants will opt you out of this package and use the savings to get a bigger ad or at least a monthly savings.

Directory Assistants Strategy #3. Track The Results of Your Yellow Pages Ads

One of the dirty little secrets sad fact of Yellow Pages ads is that it's difficult to business rarely track any sales that come in as a direct result of the ads. Directory Assistants provides call and lead tracking solutions. You can even tell if a call was a quality one likely to be a new business opportunity. If you don't track your ads, you don't know whether you're making any money from them. The easiest way to track is to ask callers whether they saw your ad, or get a separate phone number that's only used for the Yellow Pages ads. Directory Assistants makes it easy to count the good callers, calculate their sales, and see if the profit outweighs the cost of the ads. Drop the ads that aren't performing well, and put more money into the ones that do create a positive ROI (return on investment).

Directory Assistants Strategy #4. Negotiate For a Better Price

Yellow Pages ads prices are not carved in stone anymore. The sales reps have the flexibility to change the prices in order to make a sale. However, the sales reps may tell you that the “special deal” only applies if you spend more money. Directory Assistants understands the discount and pricing structures to help you see how to get the best deal. will do everything we can to make them earn it.

Advertising in the Yellow Pages can be effective if you're doing it right, but you have to understand that the Yellow Pages sales reps aren't looking out for your business. They're trying to close the sale, renew the order and move on to the next customer. Directory Assistants, Inc. will make sure you're getting the best, most effective Yellow Pages advertising you can get. If you don't, you're just throwing your money away. Educate yourself, or work with a Directory Assistants consultant who can help you save money. on your next ad buy.