How Directory Assistants Can Help Your Legal Practice with Yellow Pages Advertising

Using Directory Assistants, Inc. for your Yellow Pages advertising? If not, you could be wasting valuable time, resources, and money. According to the Wall Street Journal, Yellow Pages are publishers “cash cows” with profits “as fat as the directories themselves”.

Maximizing any form of advertising for your legal practice can be a challenge. This can be especially true when crafting and negotiating a Yellow Pages program. Directory Assistants, Inc., a Yellow Pages consulting firm, can relieve the stress from your busy schedule and help lower those substantial yellow page costs.

Lawyers have been advertising in the Yellow Pages for over 30 years and are one of the largest categories found in the familiar phone book. However, many are starting to realize that the yellow page medium is not as productive as it once was. To get results and not overspend you must consider the heading selection (there are dozens and dozens), the size of the ad, and motivating content, and discount and pricing plans established by the Yellow Pages.

Directory Assistants Inc. has helped law firms save as much as $250,000 a year! Directory Assistants Inc can help your firm make smart decisions to evaluate and improve ROI with Yellow Page advertising.

Working with these specialized consultants can help give your firm an edge with a successful, cost-effective Yellow Pages ad. Here are a few ways using Directory Assistants can help you keep ahead of the competitive lawyer listing in phone directories:

Pricing Structure: Yellow Pages ads aren’t priced to make it easy for you to understand, often leaving much confusion as to what you are actually buying at what costs. Directory Assistants is well-versed in the pricing structures of all the phone book advertising. These consultants can help guide you on the best bang for their buck.

Independent Expert Advice: Many sales reps of Yellow Pages ads earn up to 50% commission on sold ads and control the margins of their sales. Directory Assistants knows the structure of profit for these ads, and shows advertisers how to get the best bang for the buck and generate substantial savings for your legal practice.

Ad Codes and Bundles: While most lawyers know better than anyone on how to read a contract, yellow page orders are often arcane and confusing. Directory Assistants know Yellow Pages advertising contracts inside and out. They can point you to the most pertinent information in the contract, saving you time that could be spent on billable hours.

Directory, Heading and Ad Selection: Finding the best directories, headings and ads for your law practice to utilize can be a challenge. Every rep wants you to buy every ad under every headings. Identifying the best places and ways to advertise is crucial in creating a successful Yellow Page program. Directory Assistants has the experience in helping law firms gain a competitive edge that yield the strongest ROI.

Saving your law office billable time is as valuable as the actual dollars saved by purchasing an advertisement. You’ll save countless hours of yellow page meetings thanks to DAI’s dedicated staff devoted to handling all your yellow page needs. Hiring Directory Assistants Inc, will help you save precious time and money in a time where such resources are increasingly in demand.