How Directory Assistants Helped the Catawba Valley Medical Center

Directory Assistants, Inc. was able to help one medical center in Hickory, NC as they struggled to juggle multiple phone directory advertisements and listings. Maintaining and organizing all the various books and invoices was becoming problematic for the community hospital, so they sought the help of Directory Assistants, Inc.

We are hired consultants who specialize in navigating phone directory advertisements and best practices. Our consultants have extensive knowledge and experience in making a client’s dollars stretch with their Yellow Pages listing by implementing a targeted strategy for the client’s industry and budget.

Directory Assistants opened the Catawba Valley Medical Center’s eyes to the tricks of the trade of the phone book advertising. Yellow Pages sales staff employs certain sales techniques and charging methods that often confuse the advertisers who foot the bill. The medical center found that Directory Assistants' consultants were well versed in these techniques and were able to guide them away from costly traps.

Focusing on the category and selection is one area we helped save money for this North Carolina medical center. Most medical centers house specialty centers like Cardiac, Orthopedics, and Women's Health. Directory Assistants knows how medical centers can best use the categories within the Yellow Pages, so another area that we examine is a client’s ad size. Oftentimes, Yellow Pages sales associates want to sell the biggest, most expensive ad whether it truly helps the advertiser or not. But we know which ad sizes are most effective for specific industries, and we keep our clients in those sizes.

The extensive and wordy Yellow Pages contract can be confusing to many people. Directory Assistants is well versed in the language of these contracts and can help our clients, like Catawba Valley, navigate the verbiage to ensure important details are not missed.

Yellow Pages advertising can be a low-maintenance and effective form of advertising once the proper strategies and systems are in place. Directory Assistants helped Catawba Valley Medical Center to get these expenses under control and create a manageable system for years to come.

Setting up and running phone directory advertising can be painful and time consuming for any business. This is especially true for a medical center with multiple listings. Time is valuable and we can reduce the time spent creating phone directory listings and advertisements. A medical center needs their time to focus on ways to best serve their patients, not messing around with contracts and ad sizes and categories.

Directory Assistants could help other medical centers to learn the tricks of Yellow Pages advertising trade that include convoluted pricing structures and profit-driven sales techniques. We know how to best target this advertising by considering ad size, category selection, contract interpretation, and billing systems. No medical center should go Yellow Pages advertising alone. Call Directory Assistants and let us know how we can help.